When a homeowner's furnace dies at 11pm in January, they're not browsing - they're Googling "emergency HVAC near me" and calling the first result with a phone number. We make sure that's you. Local SEO, emergency-intent Google Ads, before/after project content, and reputation management for HVAC, plumbing, roofing, electrical, and general contractors across Canada.
Most trades businesses start with referrals and get stuck there - dependent on previous customers, seasonally inconsistent, and vulnerable when a key referral source dries up. The contractors who dominate their local markets are those who've built digital systems that generate leads independently of who they worked with last month.
In the trades, local Google presence is everything. Homeowners with a burst pipe or dead furnace are not price-shopping - they're calling the first trustworthy result. We make sure that's you, consistently, in every city and neighbourhood you serve.
Roofing slows in winter, HVAC spikes in summer, renovation demand varies with the market. We build lead pipelines that smooth out seasonality and fill your calendar year-round with planned and emergency work.
Mr. Rooter, ServiceMaster, and HomeStars-listed competitors have marketing budgets that dwarf independent contractors. We level the playing field with hyperlocal SEO and reputation strategies that local customers trust more than franchise brands.
A plumber with 15 Google reviews loses every time to a competitor with 150. Most tradespeople never ask for reviews systematically. We build a process that gets you 20+ new reviews per month.
A trades website needs phone number prominence, service area pages, licence and insurance display, and clear calls to action. Most contractor sites are digital brochures. We build sites that ring the phone.
Service area SEO, emergency-intent ads, and reputation momentum that keeps phones ringing.
Individual service pages for every city and neighbourhood you cover - "plumber Markham," "HVAC repair Pickering," "roofing contractor Ajax." Google Business Profile optimization with service-specific categories, photos of recent work, and Q&A management. We also optimize for Google Local Services Ads (the pay-per-lead program for verified contractors).
Explore Local SEO →Campaigns targeting the high-urgency, high-value searches: "emergency plumber 24/7," "furnace not working," "roof leak repair same day." These searches convert at 3–5x the rate of planning-phase queries, and we capture them with service-specific landing pages that have click-to-call as the primary action. Seasonal budget adjustments built into your campaign calendar.
Explore Google Ads →After every completed job, a systematic text message follow-up that makes it effortless to leave a Google review. We've helped trades businesses go from 25 reviews to 300+ in 18 months - transforming their Google Maps visibility and the trust homeowners feel before calling. We also respond to all reviews professionally on your behalf.
See Reputation Management →Nothing sells trades work better than visual proof of quality. We build systems for capturing and publishing before/after project photos to your Google Business Profile, website, and Instagram - generating authentic content that demonstrates craftsmanship and shows potential customers exactly what to expect from hiring you.
See Social Media →Fast, mobile-first websites with licence display, service area maps, financing options, gallery of completed projects, and prominent phone numbers. We build sites that load in under 2 seconds on mobile - because a homeowner with an emergency will leave if your site takes 6 seconds to show them a phone number.
See Web Design →Spring tune-up campaigns for HVAC, fall insulation campaigns for general contractors, winter emergency preparedness content for plumbers - a full-year marketing calendar that positions your seasonal services before customers need them. Email campaigns to past customers for repeat maintenance bookings build predictable revenue.
See Email Marketing →HVAC, plumbing, roofing, electrical, and general contracting each have distinct customer journeys and seasonal patterns.
Furnace repair, AC installation, heat pump conversion, and air quality services. Emergency search campaigns for "furnace not working" and "AC repair same day" plus planned seasonal campaigns for spring tune-ups and fall furnace checks. We track every booked service call back to the campaign and keyword that generated it.
Emergency plumbing (burst pipes, sewer backup, no hot water) and planned services (bathroom renovation, water heater replacement). Our emergency-intent PPC campaigns capture calls within minutes of a homeowner realizing they have a crisis. Local SEO builds the organic presence that generates inbound calls 24/7 without ad spend.
Roofing is seasonal, project-based, and highly competitive in every Canadian market. We build roofers a digital presence that dominates storm damage searches after weather events, generates spring inspection appointments from homeowners researching before summer, and builds a portfolio of before/after project photos that close high-value estimates.
Electricians, general contractors, and renovation companies competing for both emergency and planned project work. Local SEO for service-specific and neighbourhood-specific searches, Google Ads for urgent electrical needs, and content marketing (permit guides, renovation cost articles) that attracts homeowners in the planning phase - before they've received three quotes.
We measure inbound calls, booked jobs, and cost per acquisition - not website sessions.
Get a free trades marketing audit. We'll assess your Google Maps position, review profile, service area page coverage, and competitor rankings - then show you the fastest path to a full job calendar without relying on word-of-mouth alone.
Local SEO and Google Ads for HVAC, plumbing, roofing, and construction companies in every major Canadian market.