For every $1 spent on email marketing, Canadian businesses average $36 in return. But only when the strategy, list health, automation, and CASL compliance are all working together. We build email programs that nurture leads, retain customers, and drive consistent revenue.
Unlike social media - where algorithm changes can cut your reach overnight - email is a channel you own. Your list is a business asset that appreciates with every subscriber you add and every campaign you send with value. Social platforms can change the rules; nobody can take your email list away.
We build email programs from the ground up: audience segmentation, welcome sequences, nurture flows, promotional campaigns, and re-engagement series. Every campaign has a clear objective, a measurable outcome, and full CASL compliance built in from day one.
From strategy to execution - we handle everything so your email program runs on autopilot while you run your business.
We audit your current email setup, assess list health, identify gaps in your automation flows, and produce a 90-day email strategy aligned to your business goals and seasonal calendar.
Welcome sequences, lead nurture flows, post-purchase series, cart abandonment, and re-engagement campaigns - all built in your platform of choice (Klaviyo, Mailchimp, HubSpot, ActiveCampaign) and tested before launch.
Strategy and implementation for growing your subscriber list - lead magnets, website opt-in forms, social media capture, and in-person collection methods. Quality over quantity: we build engaged lists, not bloated ones.
Monthly campaign calendar with designed, mobile-optimized email templates and copy written in your brand voice. Every send is A/B tested on subject lines to continuously improve open rates.
The right message to the right subscriber at the right time. We segment your list by behaviour, purchase history, location, and lifecycle stage - because one-size-fits-all email is a race to the unsubscribe button.
Monthly performance reports covering open rate, click rate, conversion rate, revenue attributed, and list health metrics. We identify what's working, what isn't, and make the adjustments - every single month.
Canada's Anti-Spam Legislation (CASL) is among the strictest email regulations in the world. Violations can result in fines up to $10 million for businesses and $1 million for individuals. The regulations govern consent, identification, and unsubscribe mechanisms for every commercial electronic message sent to a Canadian recipient.
Every email program we build is CASL-compliant from the ground up - not retrofitted after the fact. We train your team, document consent processes, and structure your list management to keep you fully protected.
We structure your opt-in flows to capture and document the correct form of consent for every subscriber - and manage the difference between express and implied consent expiry.
Every email we send includes proper identification of your business - legal name, physical address, and contact information as required by CASL.
Functional, immediate, and CASL-compliant unsubscribe mechanisms on every email - processed within 10 business days as required by law.
We maintain thorough records of when and how consent was obtained for each subscriber - your documented defence if a CASL complaint is ever filed.
Measurable outcomes for Canadian businesses that invest in email marketing done properly.
"We run a Canadian skincare brand. RightNode rebuilt our Klaviyo flows - welcome series, abandon cart, post-purchase, win-back - and we saw email revenue go from 18% of total revenue to 34% within six months. The automation does the heavy lifting while we focus on product."
"We had been sending monthly e-newsletters to our accounting firm's client list for years but they barely got opened. RightNode overhauled our approach - segmented by client type, rewrote our templates, and built a referral-focused sequence. Open rates went from 14% to 41% and we've gotten several new referrals directly from email. Incredible."
Get a free email marketing audit. We'll assess your current setup, identify what's working, what isn't, and exactly how we'd improve your results - all CASL-compliant.
CASL-compliant email marketing for Canadian businesses in every province.