Traffic without conversions is just a cost. We build Canadian e-commerce brands a full-funnel growth system: Google Shopping that converts browsers to buyers, Meta ads that build product discovery, SEO that compounds over time, and email automation that recovers 15–25% of abandoned carts - all tied to ROAS targets, not vanity metrics.
Canadian e-commerce brands lose money in three predictable ways: paying too much per click for traffic that doesn't convert, abandoning 70% of potential revenue in the cart, and relying entirely on paid channels that become unprofitable the moment you scale. Meanwhile, Amazon and big-box retailers are competing on price in every category.
We build e-commerce marketing systems that win on brand, discoverability, and customer lifetime value - not just who can spend the most on ads.
Running Google Ads or Meta campaigns without proper attribution means you don't know which products and audiences are profitable. We build tracking that shows true ROAS by product, campaign, and audience.
The industry average cart abandonment rate is 70%. A properly configured email + SMS abandonment sequence recovers 15–30% of that revenue with zero additional ad spend.
Category and product page SEO is often an afterthought for e-commerce brands. Properly structured product pages with unique descriptions, schema, and optimized images can double organic traffic within 6 months.
Acquiring a new customer costs 5–7x more than keeping an existing one. Email flows for post-purchase, replenishment, cross-sell, and win-back are the highest-ROI investments in e-commerce marketing.
From product discovery to repeat purchase - every touchpoint optimized for profitable revenue.
Product feed optimization, smart bidding strategy by product margin, and Performance Max campaigns that find high-intent buyers across Google Search, Shopping, YouTube, and Display. We bid to ROAS targets, not just CPC - and exclude poor-performing products and placements weekly. Canadian duty and tax handling in ad copy where relevant.
Explore Google Ads →Prospecting campaigns that build product awareness with lookalike audiences, and retargeting campaigns that convert product page browsers and cart abandoners. Creative strategy, A/B testing of UGC vs. produced creative, and Advantage+ Shopping campaigns optimized for Canadian audiences across all provinces.
See Social Media →Category page optimization for high-volume transactional keywords, product page SEO with unique descriptions and schema markup, technical SEO (site speed, crawlability, canonical tags), and content marketing that captures top-of-funnel buyers researching products. Builds the organic channel that reduces paid dependency over time.
Explore SEO Services →Klaviyo-powered email flows: welcome series, cart abandonment (3-step sequence), browse abandonment, post-purchase review requests, replenishment reminders, and win-back campaigns. We configure these flows to recover 20–35% of abandoned carts - the highest-ROI channel in e-commerce after SEO.
See Email Marketing →A/B testing product page layouts, CTA copy, image order, trust signals, and checkout flows. Canadian e-commerce specifics: Canadian payment options (Interac, financing), duty/shipping transparency, and bilingual considerations for Quebec customers. We track micro-conversions (add-to-cart, checkout initiation) not just final purchases.
See Web Design →Buying guides, comparison content, use-case articles, and how-to content that captures shoppers in the research phase before they've decided where to buy. We build content that ranks for "best [product category] Canada" and drives organic traffic that converts at 3x the rate of paid channels.
See Content Marketing →ROAS, cart recovery rates, and organic revenue growth - the metrics that actually move your P&L.
Get a free e-commerce marketing audit. We'll assess your Google Shopping setup, Meta campaign structure, SEO product page health, and email automation gaps - then build a prioritized roadmap to profitable growth.
Google Shopping, Meta ads, and e-commerce SEO for Canadian online stores in every province.