The average Canadian business wastes 37% of its Google Ads budget on irrelevant clicks, broad match keywords, and campaigns that were never structured to convert. We audit, rebuild, and manage PPC campaigns that generate qualified leads - not just impressions.
SEO builds your long-term asset. Google Ads puts you in front of ready-to-buy customers today. The problem isn't the platform - it's that most businesses set up their campaigns once and never touch them again. Bad match types eat budget. Generic landing pages kill conversions. Untracked campaigns waste money for years.
We build campaigns from the customer's intent backwards: what are they searching, what do they need to see, what does the landing page need to do to convert them? Every dollar you spend is accountable.
We target keywords that signal buying intent, not just interest - and build negative keyword lists that stop your ads from showing to people who will never convert.
The click is only half the battle. We audit and improve landing pages to ensure every dollar of ad spend has the best possible chance of converting into a lead or sale.
If you can't measure it, you can't improve it. We implement call tracking, form tracking, and e-commerce conversion tracking so you know exactly what's working.
We run the full suite of Google Ads campaigns - each one matched to your business model and growth goals.
Capture high-intent searchers at the exact moment they're looking for what you offer. We write compelling ad copy, build tight ad groups, and continually optimize bids to drive the lowest possible cost per conversion.
Stay top-of-mind with prospects who visited your site but didn't convert. Remarketing campaigns on the Google Display Network bring warm leads back to convert - at a fraction of the cost of acquiring new traffic.
For e-commerce businesses, Shopping campaigns put your products directly in front of buyers with price, image, and review information. We manage product feed optimization, bidding, and segmentation for maximum ROAS.
Video pre-roll and bumper ads for brand awareness and retargeting. YouTube is the second-largest search engine in Canada - and video ads are among the most cost-effective ways to build brand recall with your target audience.
A structured process built on Canadian market data and 12+ years of combined team experience managing paid search campaigns.
We audit your existing account (or build the foundation if you're starting fresh), analyze competitors, and identify the highest-value opportunities in your market.
We build tightly-themed ad groups, write compelling ad copy in multiple variants, and structure campaigns by funnel stage - awareness, consideration, and conversion.
We launch with close monitoring, analyzing search term reports daily in the first 30 days to rapidly refine keywords, bids, and ad copy based on real performance data.
Monthly reporting with plain-language insights - cost per lead, conversion rate, ROAS, and recommendations for scaling what's working. No jargon, no vanity metrics.
Real outcomes from Canadian businesses we manage Google Ads campaigns for.
"We were spending $8,000 a month on Google Ads and getting maybe five leads. RightNode restructured the entire account, cut our wasted spend in half, and we're now getting 22 leads a month at a lower total budget. The ROI is unreal compared to what we were doing before."
"Our e-commerce store sells Canadian-made furniture. RightNode built our Google Shopping campaigns from scratch and within 60 days we had a 4.1x ROAS - better than any agency we'd worked with before. They actually understand the Canadian market, not just copy-paste US playbooks."
Free PPC audit for Canadian businesses. We'll review your account, identify wasted spend, and show you a roadmap to better ROI - no commitment required.
National PPC expertise with local Canadian market intelligence - in every major city.