Legal searches are the most valuable in Google Ads - and your competitors are buying every click. We build law firms an organic foundation that generates qualified consultation requests around the clock, without paying $80 per click indefinitely. Law Society advertising rules built into everything we do.
Personal injury keywords in Toronto cost $60–$120 per click. Family law searches are flooded with aggregators like Lawyer.com and Avvo that outspend most firms. And provincial Law Society rules mean you can't promise outcomes, use testimonials carelessly, or run ads that imply specialization you haven't officially designated.
We've navigated these constraints for over a decade. Our legal marketing strategy builds authority-first organic positions that compound in value - and runs Google Ads with compliance built into every headline and extension.
Directories like Avvo, Justia, and FindLaw dominate the first page. We build firm-specific authority that displaces them for practice area + city searches.
Most firms run Google Ads without tracking which campaigns generate retained clients. We build conversion tracking from click to consultation to signed retainer.
Legal websites full of stock photos and vague copy don't convert high-intent searchers. Attorney bios, case results (where permitted), and client-centered language do.
Clients Google their situation before they call. Authoritative blog content answering specific legal questions positions your firm as the expert before first contact.
Practice area authority, local dominance, and compliant conversion systems.
Dedicated landing pages for every practice area and city combination - "personal injury lawyer Toronto," "immigration lawyer Vancouver," "family law Calgary." Optimized for the specific queries your ideal clients type when they're ready to hire.
Explore SEO Services →Legal blog posts, FAQ pages, and case-type explainers written by our team and reviewed for Law Society compliance. "What to do after a car accident in Ontario" and "How is divorce property divided in BC?" bring qualified traffic from people mid-decision.
See Content Marketing →Targeted PPC campaigns for the queries that signal immediate need: "personal injury lawyer free consultation," "urgent immigration help," "divorce lawyer near me." Every campaign complies with Law Society advertising rules. We track cost-per-consultation, not just cost-per-click.
Explore Google Ads →Google Business Profile optimization, local legal directory citations (CanLII, LAO panel listings, Bar Association directories), and review generation to win the map pack in your city for every practice area you serve.
See Local SEO →Corporate, M&A, employment, and commercial litigation firms need to reach business decision-makers, not consumers. We build LinkedIn content strategies and thought leadership campaigns that position partners in front of GCs, CFOs, and founders.
See Social Media →A single negative review on Google can cost a law firm 5–10 consultations per month. We build proactive review generation systems, monitor all platforms, and help craft professional responses that demonstrate your commitment to client service.
See Reputation Management →Personal injury, family law, corporate, and immigration each have distinct client journeys, search patterns, and compliance considerations.
The most competitive and highest-value legal marketing segment in Canada. We build PI firms a dominant organic presence for car accident, slip-and-fall, and catastrophic injury searches - backed by Google Ads for the moments when clients need a lawyer today. Compliant with provincial Law Society rules on outcome promises and testimonials.
Divorce, custody, child support, and property division searches are emotionally charged and high-intent. Our family law marketing leads with empathy - educational content that answers specific questions ("Who gets the family home in Ontario?") before asking for a consultation. Trust-building content that converts visitors in a vulnerable moment.
B2B legal marketing requires LinkedIn authority, thought leadership articles on business law issues, and SEO for in-house counsel and business owner searches. We build corporate practices a professional presence that generates referrals from accountants, bankers, and other professionals - plus inbound inquiries from CEOs searching for commercial litigation or M&A counsel.
Immigration searches peak around policy changes, processing time updates, and visa category openings. We keep immigration firms visible year-round with evergreen content on Express Entry, family sponsorship, and work permits - and run targeted Google Ads for urgent searches like "PR application refused" and "deportation lawyer Canada." Multilingual SEO available for French, Punjabi, and Mandarin-speaking client bases.
We measure consultation volume, cost per retainer, and organic search growth - not vanity metrics.
Get a free legal marketing audit. We'll show you exactly which practice area keywords your competitors own, where your Google Business Profile is underperforming, and the fastest path to more qualified consultations.
Practice area SEO and Google Ads for law firms in every major Canadian city and province.