Overview
RightNode Media is committed to protecting your privacy. This policy explains what personal information we collect, why we collect it, and how we handle it - in plain language, not legalese.
This Privacy Policy applies to RightNode Media ("RightNode Media," "we," "us," or "our"), a digital marketing agency headquartered in Toronto, Ontario, Canada. It governs how we collect, use, disclose, and safeguard personal information obtained through our website at rightnodemedia.ca and in the course of delivering our services.
We comply with Canada's Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy legislation. By using our website or engaging our services, you consent to the practices described in this policy.
Information We Collect
Information You Provide Directly
When you contact us, request a free audit, or engage our services, we may collect:
- Full name and job title
- Business name and website URL
- Email address and phone number
- Mailing or business address
- Details about your business goals, current marketing challenges, and budget range
- Payment and billing information (processed securely by our payment processors)
- Communications you send us (emails, form submissions, chat messages)
Information Collected Automatically
When you visit our website, we and our technology partners automatically collect:
- IP address and approximate location (city/region level)
- Browser type, version, and operating system
- Pages visited, time on site, and navigation path
- Referral source (how you found us)
- Device type (desktop, mobile, tablet)
- Interaction data (clicks, scroll depth, form engagement)
Information From Client Campaigns
When we manage digital marketing campaigns on your behalf, we may process data including customer lists, ad account data, analytics reports, and campaign performance data. This data is used solely to deliver contracted services.
How We Use Your Information
We use collected information for the following purposes:
Service Delivery
- Provide, manage, and improve our digital marketing services
- Execute SEO, web design, PPC, and social media campaigns
- Generate performance reports and strategic recommendations
- Respond to inquiries and provide customer support
Business Operations
- Process payments and manage billing
- Draft and execute service agreements
- Maintain internal records and accounting
Marketing & Communications
- Send project updates, invoices, and service-related communications
- Deliver educational content, case studies, and industry insights (with your consent)
- Notify you of relevant service offerings or promotions
Website Improvement
- Analyze site traffic and user behaviour to improve content and usability
- Run A/B tests and optimize landing pages
- Monitor and address technical issues
We process your information only when we have a valid legal basis: your consent, performance of a contract, our legitimate business interests, or a legal obligation.
Third-Party Tools
Our website and services may use the following categories of third-party tools. Each operates under its own privacy policy:
Analytics
- Google Analytics 4 - website traffic and behaviour analysis
- Google Search Console - organic search performance monitoring
- Ahrefs / SEMrush - SEO research and competitive analysis
Advertising
- Google Ads - paid search and display campaigns
- Meta Ads (Facebook/Instagram) - social media advertising
- LinkedIn Campaign Manager - B2B advertising
- Google Tag Manager - tag and tracking script management
Communication & CRM
- Email platforms - transactional and campaign email delivery
- CRM software - client relationship management
Infrastructure
- Vercel - website hosting and deployment
- Cloudflare - CDN, performance, and security services
We encourage you to review the privacy policies of these third-party services. We are not responsible for their data practices.
Data Retention
We retain personal information only as long as necessary for the purposes outlined in this policy or as required by law:
- Client records - 7 years after the end of the client relationship (for tax and legal compliance)
- Contact form submissions - 2 years from date of submission
- Website analytics data - 26 months (Google Analytics default retention)
- Email correspondence - 3 years unless otherwise required
- Marketing opt-outs - retained indefinitely to honour your preferences
When personal information is no longer required, we securely delete or anonymize it.
Your Rights
Under PIPEDA and applicable Canadian privacy law, you have the right to:
- Access - request a copy of the personal information we hold about you
- Correction - request that inaccurate or incomplete information be corrected
- Withdrawal of consent - withdraw consent for non-essential processing at any time
- Erasure - request deletion of your personal information, subject to legal retention requirements
- Complaint - file a complaint with the Office of the Privacy Commissioner of Canada
To exercise any of these rights, contact us at [email protected]. We will respond within 30 days.
Security
We implement industry-standard technical and organizational safeguards to protect your personal information from unauthorized access, use, or disclosure. These include:
- HTTPS encryption for all data in transit
- Access controls limiting data access to authorized personnel
- Secure password policies and multi-factor authentication
- Regular security reviews of our platforms and vendor relationships
No method of transmission or storage is 100% secure. If you have reason to believe that your personal information has been compromised, please contact us immediately.
Children's Privacy
Our website and services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from minors. If we become aware that a minor has provided personal information, we will delete it promptly.
Policy Changes
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the "Last updated" date at the top of this page and, where appropriate, notify active clients by email.
Your continued use of our website or services after any changes constitutes acceptance of the updated policy.
Contact Us
For privacy-related questions, access requests, or complaints, please contact:
- Email: [email protected]
- Phone: (437) 755-2436
- Address: Toronto, Ontario, Canada
We take all privacy inquiries seriously and will respond within 30 business days.